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Manfaat Santan Untuk Kesehatan

<p dir="ltr">   Santan kelapa merupakan salah satu bahan pelengkap masakan yang kerap digunakan untuk memasak. Namun, santan juga bermanfaat untuk kesehatan.</p>
<p dir="ltr">     Kandungan didalam santan antara lain asam laurat, asam kaprat, dan lipit antimikroba yang berfungsi sebagai anti jamur, anti bakteri dan anti virus.</p>
<p dir="ltr">      Dalam tubuh asam laurat dirubah menjdi monolaurin yang diyakini efektif untuk melawan virus dan bakteri penyebab herpes, influenza bahkan HIV.</p>
<p dir="ltr">       Adapun manfaat santan untuk kesehatan yaitu :</p>
<p dir="ltr">#<b> </b><b>Cegah</b><b> </b><b>Penuaan</b><br>
     Di dalam santan terdapat serat, lemak dan antioksidan yang membantu mencegah terjadinya penuaan. Caranya dengan mengkonsumsi santan. Tetapi mengkonsumsinya tidak boleh berlebihan, apabila digunakan pada masakan hanya diperbolehkan satu kali masak saja. Karena bila santan dipanaskan berulang - ulang menyebabkan lemak jahat.</p>
<p dir="ltr">#<b> </b><b>Penyubur</b><b> </b><b>Rambut</b><br>
    Ternyata<b> </b>minyak santan juga dapat dimanfaatkan untuk menyuburkan dan menghitamkan rambut. Selain itu, juga dapat membantu mengurangi kerontokan pada rambut. Caranya mudah, tinggal mengoleskan santan pada rambut secara rutin.</p>
<p dir="ltr">#<b> </b><b>Memperkuat</b> <b>Sistem</b> <b>Imun</b><br>
    Kandungan vitamin C yang cukup tinggi dalam santan kelapa, mampu membantu menjaga sistem imun. </p>

TIPS SEHAT Manfaat Santan Untuk Kesehatan

Santan kelapa merupakan salah satu bahan pelengkap masakan yang kerap digunakan untuk memasak. Namun, santan juga bermanfaat untuk keseha...

Secrets to Success: 13 Fundamentals

7:04 PM Asfiza 0

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<b><span style="font-family: Arial; font-size: 16pt;"><span style="color: #aa0000; font-size: x-large;">Secrets to Success: 13 Fundamentals</span> </span></b><span style="font-family: Arial; font-size: 10pt;"> </span></div>
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<span style="font-family: arial black, arial, sans-serif;"><span style="font-size: x-small;"><strong><span style="font-weight: normal;">“To be yourself - when the world is doing everything in its power to </span></strong><strong><span style="font-weight: normal;">make</span></strong></span></span></div>
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<span style="font-family: arial black, arial, sans-serif;"><span style="font-size: x-small;"><strong><span style="font-weight: normal;">you just like everyone else, is to fight the greatest battle of your life”</span></strong><b><o:p></o:p></b></span></span></div>
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<span style="font-family: arial black, arial, sans-serif;"><span style="font-size: x-small;"><strong><i><span style="font-family: Arial; font-size: 11pt;">                                    -- </span></i></strong><i><span style="font-family: Arial; font-size: 11pt;">Bill Gove</span></i></span></span></div>
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<span style="font-family: Arial; font-size: 10pt;">I have spent many years studying and analyzing what successful people do in every walk of life and have come to the following conclusion: </span><span style="font-family: Arial; font-size: 10pt;">there is no single formula for achieving success in any endeavor. But there are core traits that great leaders share in common and I have outlined these below. </span><span style="font-family: Arial; font-size: 10pt;">I suggest that you, as the reader, extensively study this list and focus on a particular trait that might attract your attention during the course of your daily interactions. </span><span style="font-family: Arial; font-size: 10pt;">Review the material daily and eventually it will sink in. </span><span style="font-family: Arial; font-size: 10pt;">If you keep a journal and I suggest that you do, record the successful application of each secret and how it changes your life, feelings and other aspects of your being.<o:p></o:p></span></div>
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<span style="color: #000066;"><b><span style="color: black; font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">1.</span></span></b><span style="color: black; font-family: Arial; font-size: 10pt;"> <span style="font-family: arial black, arial, sans-serif;"> </span><span style="font-family: arial black, arial, sans-serif;">How you Think and Feel is <span style="text-transform: uppercase;">EXTREMELY</span> Important.</span></span></span><span style="font-family: Arial; font-size: 10pt;"> An optimistic and positive mindset always creates success. Negative thinking, cynicism, gloom and doom pushes important people away from you and causes them to not want to be around you. If you have a positive, optimistic outlook on life, you will create a very successful and positive environment. Negative people create negative environments. Are you a source of joy, optimism, encouragement and support or are you a downer, negative evaluator and disrespectful judge of other people? Create a positive thinking/feeling environment and you will create superstar emotional atmospheres. You are the only one who is responsible for your thoughts and your feelings. Do you have a program and a system for working on your thoughts and feelings?<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">2.</span></span></b><span style="font-family: Arial; font-size: 10pt;">  <span style="font-family: arial black, arial, sans-serif;">Specify and Proclaim your Goals and Dreams.</span></span><span style="font-family: Arial; font-size: 10pt;"> Anything that is not written down is at the peril of being lost. Take it from your head and put it on paper, then commit yourself to developing steps for achieving your goals. If you do not plan for success, you will fail. This applies to all aspects of your life. Do the best with what you have at the moment and trust that increasing knowledge will expand your options. There are infinite possibilities and you are only limited by your self-imposed limited thinking. Expect change and be ready to reinvent yourself as conditions dictate. Modify what has been successful and mold it for future applications. Become an expert at recognizing trends and make sure you are a <b>trendsetter </b>rather than an obsolete dinosaur. Become an evolving species rather than a Neanderthal roadblock.<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">3.</span></span></b><span style="font-family: Arial; font-size: 10pt;">  <span style="font-family: arial black, arial, sans-serif;">Take Action.</span> </span><span style="font-family: Arial; font-size: 10pt;">Once you make up your mind as to what has to be done, do it. Rewards go to those who take action. Taking action is its own reward and will feed your motivation to want to do more. Make sure you are a person who is moving on, out and up. Temporary setbacks are only springboards to greater actions and achievement. Only thinking about something keeps it in your head. Get up off of your duff and initiate the first action step and you will be rewarded and surprised at what you will discover. Become an action oriented person and your moods will soar. Take care of all business and don't neglect anything. Whatever does not get done will come back and haunt you. It may even attack you. A good offense is a great defense and a great defense creates offense. Become well-rounded and versed in all aspects of your life's strategies.<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">4.</span></span></b>  <span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Constant Learning is Fuel for your Brain and your Life.</span><span style="font-family: Arial; font-size: 10pt;"> The person who stops learning, stops living. The brain dies from boredom if it is not fed with the juices of new learning. A good lesson is to relearn old lessons and create new and innovative applications to present conditions. Learn from everybody. Listen with your inner ears. Wisdom can only be acquired by constant learning. Talk to people. Read books. Explore new frontiers and perfect underdeveloped capabilities. If you are not learning it, someone else will and you will be passed by. Don't be afraid of standing on the precipice of the outer edge of creative reality. Innovators are in short supply. Stand on the shoulders of giants and recognize all of your role models outside of your family. The seeds of greatness that are already inside of you can be tapped into, cultivated and sprung forth by the greatness of other great people. Know your mentors, your teachers and those who will have a positive influence on your life. Learn also from those who cause you pain. They are also the springboards to greater knowledge.<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">5.</span></span></b>  <span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Work Hard and Maintain your Persistence.</span><span style="font-family: Arial; font-size: 10pt;"> Success goes to those who work harder and better than others. That extra effort can make all of the difference between superstar success and mediocrity. When you stumble and fall, and you will, pick yourself up and keep going. You are a person on the move, going forward, outward and upward. Analyze and adjust to each new challenge by reinventing yourself. Never settle for the status quo. Get rid of those who hold you back and keep you down. You are a person on a mission. Maintain a laserlike focus on your target and hone in with precise determination and energized effort. Never stand still, unless you want to be a target for those with lesser integrity. The prize goes to the one who overcomes the most adversity and aims for the stars.<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">6.</span></span></b>  <span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Pay Attention to Detail.</span><strong> </strong><span style="font-family: Arial; font-size: 10pt;">But, don't get bogged down in irrelevant information. Use your analytic ability and your intuitive powers to gather all of the necessary facts and information. Seek input and welcome feedback from the proper sources who will support you. Your mistakes are your greatest assets and can motivate you to greater heights. You can always do better. Hone and develop your talents and your skills. Work on yourself at the deepest levels in order to discover your specific truths and then build your decisions on your self-discovery method. There is no substitute for self-knowledge and a solid identity. When seeking knowledge, go to the experts and internalize what they have to teach. Teach and use what you learn in order to improve the lives of others. Know your enemies and discover their hidden agendas. What are they trying to prove and how are they trying to impress you? Never let someone else's poison stay in your system too long.<o:p></o:p></span></div>
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<b><span style="font-family: Arial; font-size: 10pt;"><span style="font-family: arial black, arial, sans-serif;">7.</span></span></b>  <span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Focus, Manage and Control your Time and Money.</span><span style="font-family: Arial; font-size: 10pt;"> Maintain your laser beam focus. Know and set your priorities and don't allow anything to distract you from the necessary work that you have to do in your life. Stay centered and grounded in the very core of your being and do not sacrifice, give up or lose yourself to anything outside of yourself. Never make a false idol out of money. Manage your cash or it will bury you in debt. Credit cards are really debt cards. Don't be fooled or seduced by the hype and misleading labels. Never spend more than you earn and what you save can make you rich. If you don't need it, don't buy it. Make every purchase work for you to enhance your productivity. Stay ahead of the game and don't slip behind. Your time is your most precious commodity. Make sure you give undivided attention and considerable time to those people and activities that are required for your internal prosperity and happiness. Get rid of those things in your life that are just hanging around and collecting dust. Make sure your day is filled with exciting creativity and rich human interactions. Render unto Caesar what belongs to Caesar and give to God what is God's.</span><b><span style="font-family: Arial; font-size: 10pt;"><o:p></o:p></span></b></div>
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<strong>8.</strong>  <span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Learn To Be An Effective Communicator.</span><strong> </strong><span style="font-family: Arial; font-size: 10pt;">Successful people never take their communications for granted. They learn and relearn how to be extremely effective communicators. Not only do they express themselves from the very centered core of their being, but they also possess an enormous capacity for empathic understanding and active empathic listening skills. They do not provoke arguments, act defensively or create defensiveness in other people. They do not let important messages slip by them. They slow the action down and deeply dissect every bit of important information that comes towards them. They are highly motivated to deeply understand other people's motivations, conflicts, feelings and most important needs. They listen deeply, reflectively, supportively and nonjudgmentally. They also know how to set effective limits to their own and other people's questionable behavior.<o:p></o:p></span><span style="font-size: xx-small;"></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial;">Successful communicators are warm, friendly, flexible, humorous and always helpful. They possess strong conversational skills that allow for equal back and forth flow. They never try to be controlling, hostile or demanding. They express their needs and preferences openly and have a deep regard for effective communication with their deeper selves. They know how to monitor their own conversations and are quick to ask for feedback when and where it is appropriate.</span></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial;">With the people that you know, which ones do you look forward to and enjoy talking with? What people look forward to and enjoy talking with you? Which people make you feel special? What people feel special after having talked with you? These questions can be applied to all of your relationships. Be honest with yourself! Make a list of the people you look forward and enjoy talking to. Which people do you not enjoy conversing with? List those individuals that you go out of your way to avoid talking to. Which persons find you completely believable? Which individuals do you not find believable? After you have conducted this inventory, ask yourself, "Why" you arrived at the conclusions that you did. Hopefully, your most intimate relationships will consist of those people that you absolutely feel comfortable and enjoy talking to. At this point, you may have already concluded which people cause you discomfort, pain and negative emotions and which people create the exact opposite feelings inside of you.</span></span></div>
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<span style="font-size: x-small;"><span style="font-size: xx-small;"><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">9.</span>  </span><span style="font-family: arial black, arial, sans-serif;">Clear Intelligence/Superior Thinking: Develop Effective Thinking</span><span style="font-family: arial black, arial, sans-serif;">.</span><span style="font-family: Arial; font-size: 10pt;"> Effective thought is a hallmark of the successful person. They know how to observe their own thinking and are quick to determine what thought processes are ineffective and even damaging. They tend to be extremely optimistic, reality oriented, non-accusatory, solution and goal focused. They never get bogged down in problems and understand the necessity for applying effective negotiation skills and achieving mutually satisfying win-win outcomes. They are not interested in power struggles or right/wrong thinking.<o:p></o:p></span></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial;">Their thinking is flexible and focused on effective strategies, not on win lose solutions. They rarely ever get bogged down in belief systems and negativity. Their thinking is always upward and geared towards higher mood states. They do not whine, complain and think egotistically. Their thought processes are genuinely focused on the welfare and success of other people. They refuse to keep pushing ineffective strategies and are willing to explore the effective thinking processes of other creative people. They understand that there are many sides to any story or situation. They also understand that perceptions are subjective and never reflective of total reality. They do not insult themselves or other people. They know who they are at a core level and appreciate the goodness in people and the world. They also understand that everyone has to face evil and not get cynical about it. These Superior/smart thinking people ask great questions and genuinely seek answers to real issues rather than personal superiority. These people are not fault or guilt finding. They think proactively, responsively and know how to monitor and control their reactive thinking. They are excellent involved observers and know how to steer conversations in a productive direction.</span></span></div>
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<span style="font-size: x-small;"><span style="font-family: arial black, arial, sans-serif;">10.</span>  <span style="font-family: arial black, arial, sans-serif;">Develop The Traits To Becoming Likeable and Lovable</span><span style="font-family: arial black, arial, sans-serif;">.</span><span style="font-family: Arial; font-size: 10pt;"> If you have ever noticed when you were drawn to the personality of another human being, you were probably responding to their like ability/love ability. What makes these people so charismatic and magnetic? It's their personality. They possess like ability/love ability traits and characteristics. Are you attractive in this way? Do you possess those traits that make you an attraction magnet for other people? The paradox here is that you may be a physically attractive but an emotionally repugnant person. This deadly combination creates ambivalence in others. They want to get close to you because of your lovable physical attributes, but feel repulsed when they discover your hidden hateful traits.<o:p></o:p></span></span></div>
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<span style="font-family: Arial; font-size: 10pt;">A pure soul is a rare find, while most people contain a mixture of lovable and destructive qualities. If you want to be successful in the world, take a deep and extensive inventory into what makes you likable and hateful. Your hateful parts will keep others away. Your lovable aspects will draw people towards you. Find out what makes you lovable and what makes you emotionally and interpersonally unattractive. If it is possible, let yourself embark on a huge and profitable journey of self-exploration and revampment. You are not condemned to remain the same person that you were earlier in your life. You can transform your self from the inside out over and over again in order to make yourself more attractive and lovable to yourself and those people who really matter. Self growth and self transformation can be one off your most important self loving characteristics.<o:p></o:p></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial;">It is important that you transform your self-hatred to self love in an non-egotistical fashion. I'm mean making yourself emotionally and physically lovable to yourself and relevant others, so that spending time with you is a wonderful and positive experience. It may be helpful to recognize that there are three levels of like ability. There is your frontline social personality, followed by your deeper real feeling self. On the third bottom-line level is your soul, a repository for your real self that needs no changing, healing or transformation. This is a place that contains your true essence by which you are anchored in the real world and the cosmos. Gaining access and working on these various levels will give you the opportunity for actualizing your love ability.</span></span></div>
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<span style="font-size: x-small;"><span style="font-size: xx-small;"><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">11.</span>  </span><span style="font-size: x-small;"><span style="font-family: arial black, arial, sans-serif;">Inner Directed Soul: Become the Architect of Who You Are and What You Do</span><span style="font-family: arial black, arial, sans-serif;">.</span></span><span style="font-family: Arial; font-size: 10pt;"> This is the place inside of you where you are the director and architect of yourself and your experience. At some point, you will discover that many of the answers to life are not "outside of yourself." This realization may inform you that you are cut off and out of touch with your feelings and your real self. When you make the commitment to recover all of yourself, your feelings and your experiences, you will become identified with this deeper, more real self. You will enjoy and look forward to going "inside" in order to gain clarity, insight, wisdom, answers and profound growth. This will usher in a new developmental stage exemplified by Inner self direction, self trust, self-love, empathy and love for other people and life itself. This remarkable reconnection and reintegration into your real self will change who you are and serve as a directing guidepost for dealing with life.<o:p></o:p></span></span></div>
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<span style="font-size: xx-small;"><span style="font-family: Arial; font-size: x-small;">This Inner directed journey, with its internal compass, will put you in touch and in control of your very being, your moods, thoughts and eternal wisdom. You will find answers here that you cannot get anywhere else. It is here that you will recover all of the lost and repressed parts of your self and those parts which will make you more effective and powerful when dealing with yourself and the world. You will know your self at the deepest and highest levels. It is here in the deepest recesses of your real self that you will discover infinite, unlimited possibilities. It is also here that you will overcome, transcend and surmount your own limitations and narrow views of reality. It is here where you will transcend your ego's boundaries of time and space and participate in the sounds and music of the universe. It is here where you will be living in tune to the song and dance of unlimited creation. It is here where you will transcend the transient nature of this world and live wholeheartedly in the eternity of the next. It is here where you will experience the most profound healing and the ultimate connection with the very Source of Your Being. It is here where you will enjoy and encounter the most profound intimacy with your Sacred Creator, the Holy One. If that isn't success, then I do not know what success is!</span></span></div>
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<span style="font-size: xx-small;"><strong><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">12.</span></strong>  </span><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Creative Cosmic Productivity: Find Your Purpose In Life.</span><strong> </strong><span style="font-family: Arial; font-size: 10pt;">Through your connection to the full flow of life and existence, you will have access to infinite creativity. This is not the place for quick fixes, Band-Aids and patch up jobs. This is not the place for asking, "How long will it take?" This is the place for commitment and dedication to the entire flow of the creative process and its cosmic influences. This is not the place for superficial solutions that temporarily promise to eradicate pain and suffering. This is the place where you enter into the unlimited energy of creation itself. This is a place where you become a lifelong participant and partner in the creative process. This is where you drop the clock and accept the full responsibility for finding the long-range cures and answers to life's problems and dilemmas. This is the place where your ordinary creativity blossoms into extraordinary and unique fulfillment of your many hidden gifts and potentials. This is the place where you gain access to those deeper regions of yourself where your mind and your soul reveal the amazing greatness that is part of who you are. This is the place where you realize who you are and what your purpose in life is all about.<o:p></o:p></span></div>
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<span style="font-size: xx-small;"><strong><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">13.</span></strong>  </span><span style="font-family: arial black, arial, sans-serif; font-size: x-small;">Create Balance In Your Life.</span><strong> </strong><span style="font-family: Arial; font-size: 10pt;">If you are like most people you will probably have concentrated most of your energy into one specific area that seems vital and important to you. However, at some point the neglected areas of your life will come back and haunt you. There is a saying, "What good is it if a man gains the whole world and loses his soul." Many very successful people gain extraordinary recognition, fame and fortune only to be plagued by some long forgotten and neglected aspect of their lives. If you have unfinished business with certain areas of your existence, now is the time to bring those areas up to par.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10pt;">Maybe you need to take better care of your health, finances, family life, your internal emotional existence; plus your spirituality. Perhaps your marriage needs improving or you need upgrading of many of your emotional, interpersonal, communications, professional and business skills. Now is the time to become brutally honest with your self and get busy taking care of those areas that need your attention. This personal inventory does not require the brain of a rocket scientist. You already probably know what needs attending to. This is not the time to make excuses, procrastinate or put it off to someone or something else. It is your responsibility to take care of those aspects of your life that are holding you back from complete success.<o:p></o:p></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial;">You have the advantage of being a human being with enormous creative potential and unparalleled capacity for solving problems, adaptation and improvement. You have a brain that you can use to either fool yourself or motivate you to higher levels of self realization. Make sure you are in the right place at the right time to steer and catapult yourself to greater and more improved ways of living. Do not become seduced by standard and traditional ways of thinking about your situation. Accept the idea that nothing is written in stone and that you can rewrite and re-create your life in a unique direction that defies old and outworn thinking modes. You are constantly in process and capable of writing your life script in a way that creates more balance. Remember, that it is not the situation that defines who and what you are. It is how you define your situation and restructure it that creates a more balanced and exciting existence.</span></span></div>
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TIPS SEHAT Secrets to Success: 13 Fundamentals

Secrets to Success: 13 Fundamentals “To be yourself - when the world is doing everything in its power to make you just like eve...

Beyond Therapy - What Do You Want In Your Life?

7:02 PM Asfiza 0

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<span style="font-family: 'Trebuchet MS'; visibility: visible;">Do you have a relationship that needs improving? Does your career, business skills, performance, and money power need a boost? Are negativity and self-doubt sabotaging the very things you want to do ... stopping you before you begin? Is your creativity at a dead stop? Has your "power of attraction" bit the dust? Do you start projects and never finish? Do you want to increase your personal magnetism and attract the right kind of people in your life?<o:p></o:p></span> Your goals are achievable and the possibilities are endless with hypnosis sessions.</div>
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<span style="color: #a51111; font-family: 'Arial Black'; visibility: visible;">Would you like to turn your life into a "Peak Experience" of joy, ecstasy, confidence, power, assuredness, calm, and more?</span></div>
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When it comes to change, one size does not fit all. <strong>"Beyond Therapy"</strong> pulls together methods and therapeutic strategies designed to fit your needs. Each session is a new canvas where you and I work towards a finished, integrated threshold of being that creates a happier, healthier, more productive, and conflict-free life. Expand opportunities, open new vistas of learning and creativity, de-stress, eliminate obsessions and addictions, deepen your relationships, increase your mental focus, and much more. Change the way you do and see things to live the extra-ordinary life you want.</div>
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Dr. Paul Hannig with a junior high student:</div>
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<img alt="Paul%20Newspaper%20Hypnosis%20article%20Medium%20Web%20view.jpg" border="0" height="480" src="http://www.nvo.com/psych_help/nss-folder/scrapbook/Paul%20Newspaper%20Hypnosis%20article%20Medium%20Web%20view.jpg" style="height: 569px; width: 482px;" width="406" /></div>
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<tr><td width="100%"><img border="0" height="20" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="456" /><br /><span style="color: black; font-family: trebuchet ms,modern; font-size: x-small;"><i>Benefits</i> </span><br /><img border="0" height="5" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="1" /><br /><span style="color: #333333; font-family: arial,helvetica,sans-serif; font-size: medium;"><b>The Benefits of Hypnosis Sessions</b> </span><br /><img border="0" height="5" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="1" /><br /><span style="color: black; font-family: trebuchet ms,modern; font-size: x-small;">You may be stuck and not even know it. If you are stuck, you cannot move beyond where you are. So "Go Beyond" with hypnosis. Below are just some of the benefits achieved with hypnosis.<br />
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<li>Define and achieve your future business and relationship goals</li>
<li>Raise mental focus to genius level</li>
<li>Attract anything and everything you want</li>
<li>Learn to focus on the positive, not the negative</li>
<li>Develop real self-confidence, worth and esteem</li>
<li>Create success in business and magnetism with money</li>
<li>Stop smoking, addictions and compulsive habits</li>
<li>Lose weight and keep it off</li>
<li>Increase sexuality and personal magnetism</li>
<li>Eliminate depression, negativity, anxiety, phobias, and anger</li>
<li>Expand creativity and unleash latent talent</li>
<li>In school? Raise your grade level and academic concentration</li>
<li>Open new vistas, possibilities and creativity</li>
<li>Eliminate self-limiting thinking and destructive behavior</li>
<li>And much more ...</li>
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Below is an article that explored the academic benefits of Dr. Hannig's hypnosis sessions with junior high students:<div style="text-align: center;">
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<tr><td width="100%"><img border="0" height="20" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="456" /><br /><span style="color: black; font-family: trebuchet ms,modern; font-size: x-small;"><i>Start Now!</i> </span><br /><img border="0" height="5" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="1" /><br /><span style="color: #333333; font-family: arial,helvetica,sans-serif; font-size: medium;"><b>It's Easy to Get Started - Just Email or Call for Information!</b> </span><br /><img border="0" height="5" src="http://www.nvo.com/psych_help/pages/images/trans_pix.gif" width="1" /><br /><span style="color: black; font-family: trebuchet ms,modern; font-size: x-small;"><strong>Hypnosis</strong> sessions afford you the opportunity to become a magnet for all the abundance of an unlimited universe. And ... it's easy ... because it's already inside of you, just waiting to be tapped and unleashed. Sessions are relaxing and powerful, unleashing the healing powers of your subconscious mind and expand the mental capacity of your brain overall.<br />
Hypnosis has been around for centuries, a healing tool of transformative proportions. And, with the addition of creative visualization, guided imagery and deep focusing, I have taken to the next level. Why sit and talk about your problems for months ... maybe years ... when hypnosis can produce more abundant results by re-routing the subconscious roots of self-limiting behavior and thinking? With professional guidance, you have the power to change, heal and achieve anything you want!<br />
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TIPS SEHAT Beyond Therapy - What Do You Want In Your Life?

Do you have a relationship that needs improving? Does your career, business skills, performance, and money power need a boost? Are negati...

STRESS AND DISTRESS

6:59 PM Asfiza 0

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STRESS AND DISTRESS</h1>
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By Paul J. Hannig, Ph.D., MFCC</div>
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Stress is self-imposed in one way or another. You create your life and your life is created by what is inside of you and the choices that you make. You are responsible for every thought and feelings that you have. No one else creates your life, nor is anyone else responsible for your thoughts, feelings and choices.</div>
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However you choose to create stress, you can choose to transform it. Positive stress is based on true creativity rather than compulsive anxiety. Positive stress requires taking care of your self emotionally, spiritual, cognitively, and interpersonally. Negative stress creates distress – anxiety and suffering - and is driven by repressive defenses aimed at keeping you from discovering your real self. Workaholism, a prime example of negative stress, is a disorder based on “busy making” as a means of escaping from your own denied, buried emotions.</div>
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Building self-esteem requires more balance in your life. If you are too busy to be involved with your own self-growth program then your time management may need reorganization. Devote equal time to work, pleasure and joyful activities. Make sure that other aspects of your life, such as recreation, hobbies, relationship building, etc., are taken care of.</div>
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Recognize when you are in your disorder as compared to when you are not. Remember that you are not your work. You perform work. You have a body, a mind and many other things, but you are not any of these things. You are something else, separate and distinct from what anyone else or yourself may think you are. You are not your personality. You are a living, breathing essence, a soul of infinite worth and value and only by exorcising your pain can you clean out the harmful impediments to high self-esteem.</div>
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<b>Steps to Reducing Stress:<o:p></o:p></b></div>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">Reorganize your daily schedule in a more balanced direction.</li>
<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">Include creative, pleasurable, and joyful activities into your schedule.</li>
<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">Make a commitment that leads to a new life and gets you out of negative stress.</li>
<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">Lie down for 15-30 minutes, with soft music playing in the background and begin to free associate. Do not censor your thoughts. Say out loud whatever comes to your mind and let your unconscious mind free you from stress.</li>
<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt; text-align: justify;">Allow for catharsis, abreaction and insight/connection. Catharsis and self-expression are similar. Catharsis may involve an emotional breakthrough, while self-expression involves a dramatic shift in energy and chemistry.</li>
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<b>Remember:<o:p></o:p></b></div>
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You are letting the real you come out of hiding and be expressed, and that alone relieves stress and gives you another wonderful piece of yourself.</div>
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News TIPS SEHAT STRESS AND DISTRESS

STRESS AND DISTRESS By Paul J. Hannig, Ph.D., MFCC Stress is self-imposed in one way or another. You create your life and your life ...

Transpersonal Psychotherapy

6:57 PM Asfiza 0

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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">Transpersonal Psychotherapy</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: Arial;"><i><span style="font-size: xx-small;">by Paul J. Hannig, Ph.D.<o:p></o:p></span></i></span></div>
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<span style="font-family: Arial; font-size: 10pt;">Transpersonal Psychotherapy is the aspect of the human psyche that goes beyond our normal conceptions of reality. It may be called spiritual consciousness or the study of access to the transpersonal, out of the ordinary realm of the unconscious mind. It encompasses information beyond the five senses, which transcends physical and ego boundaries. Since Western psychology and science cannot explain everything, we recognize that it is possible to greatly benefit from the contributions of alternative explanations of reality.</span><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"><o:p></o:p></span></div>
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<i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">Mysteries of the Universe</span></i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"> </span></div>
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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">The Spiritual Unconscious</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"> </span></div>
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<span style="font-size: 10pt;">     It is important to recognize healing and transformative methods that fall within the acceptable parameters of science and consensus thinking. However, it is equally important to give due recognition and respect to those healing and transformative experiences that lie beyond the western paradigm, dictated by culture and science. The mysteries of the universe cannot be adequately studied in the laboratory. Perhaps, discoveries and solutions for many of life's questions and dilemmas lie deep within the transpersonal or spiritual unconscious. It could be speculated, that the spiritual unconscious is an actual link to a greater cosmic intelligence enfolded in the bedrock of the universe. Perhaps, our physical universe is a creation that mirrors another universe, beyond our senses, embedded in consciousness, spirituality and the transpersonal. In Genesis, God created the universe. But, from where did He create this physical universe? How did nothing create something? Was supreme and divine consciousness the energetic force behind the big bang and subsequent creation?</span></div>
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<span style="font-family: Arial; font-size: 10pt;">     This raises more questions than answers. If a spiritual universe, inhabited by a Supreme Being and other spiritual beings, created the big bang and the subsequent birth of our physical universe, then the prototype for such a birth experience lies in our own physical recapitulation of that miracle. I say this because I adhere to the theory that each cell and molecule inside of our bodies is a microcosmic replica of the entire macrocosmic transpersonal and created universes. Within each one off all cells there is a genetic imprinted memory of the entire creation. Only by entering into a method that develops transpersonal consciousness, can we penetrate the veil of repressed memory and gain access to this expanded universe. It is here that we will find the most profound answers to our deepest dilemmas and questions. It is, also, here that we will find unification with the very source and ground of our being. The consciousness and reliving of one's own birth may be a launching pad for the transpersonal leap into cosmic realities. I claim that physical birth is replicated on the spiritual foundations encapsulated in the creation of the universe.<o:p></o:p></span></div>
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<i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">Origins of Behavior</span></i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"> </span></div>
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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">The Void or Vacuum</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"> </span></div>
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<span style="font-size: 10pt;">      One of the most powerful questions that a person can ask is, "Why do I do this?" This is a very important question for a psychotherapist to ask when inquiring of a client to explore the origins and reasons for certain behaviors. The use of background music and ultraviolet light sources in a therapy session should enhance and facilitate cathartic and deep feeling answers to this question. For example, asking the client why they overeat, abuse drugs, engage in alcoholic behavior or suffer from depression should reveal insights and connections to significant experiences. The client may reveal that the reason for their behavior has its roots in the loss of a parent, through divorce or death. Such a trauma, plus a series of tough or unpleasant experiences, may leave the client feeling as if there has been a void or vacuum left in their lives. They may also experience such a void within their own bodies.</span></div>
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<span style="font-family: Arial; font-size: 10pt;">      The adoption of maladaptive behaviors, such as overeating, alcoholism and other addictions, may serve as an attempt, by the client, to fill the vacuum or void in their bodies and their lives. The same may hold true for mood, anxiety, personality and more serious mental disorders. Separation from family and loved ones, in late adolescence, may create a void in a young person's life; which they may try to fill with extensive drug use, psychotic breakdowns, antisocial behavior and alcohol abuse. This void has its counterpart in the superconscious, transpersonal realm. It may be hard to fathom, that a person who overeats, compulsively gambles, and engages in destructive sex, is trying to fill a metaphysical or cosmic void. I have already stated that a human being is a microcosmic replication of the entire universe. If there is a physical void in the universe, with its counterpart in the spiritual cosmos, then such a phenomenon has to exist inside human beings. Thus, it holds true that the causes for certain behaviors have their roots in real-life situations and cosmic realities.</span><span style="font-family: Arial; font-size: 10pt;"><o:p></o:p></span></div>
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<em><b><span style="font-family: Arial; font-size: 10pt;">      What is this VOID?</span></b></em><span style="font-family: Arial; font-size: 10pt;"> On the cosmic level, it is a vacuum in transpersonal, cosmic space. Nothing exists there and yet something is there and it is usually a sense of a soul or self that is alone and undetected. This cosmic vacuum may have its counterpart in certain stages of prenatal and perinatal life. This relationship between cosmic elements, perinatal experiences and life experiences, in general, substantiates the connectedness of all aspects of life. Yes, a person may overeat, abuse alcohol or do many other things in order to fill a void precipitated by transpiritual, evolutionary and real-life events. By inducing an Altered State of Consciousness (ASC), through free association or other mind-altering methods, a person can get in touch with the root causes of the void.</span><o:p></o:p></div>
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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">Sorrow in the Void</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"> </span></div>
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<span style="font-size: 10pt;">      An individual can recapture and relive deep and extensive life sorrows that are connected to the emotional void. By answering the crucial question, "Why do I do this," a lifetime of sorrows may flood consciousness. For example, a shopaholic when asked the question, "Why do you shop excessively," may break into a torrent of sobs, cries and screams. A lifetime of memories and significant scenes and images will appear that may represent a series of losses, departures and separations. These "leavings" occur to such an extent, that the individual has resorted to excessive over shopping in order to repress and damp down the sorrow. The free association, Altered State of Consciousness or ASC, is usually conducted in a soundproof therapy room, where the lights are low and appropriate music helps facilitate the experience. During such a session, conducted in such an environment, a flood of insights reveals how shopaholic behavior has been used in order to fill the void of sorrow, generated by a lifetime of "leavings."</span></div>
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<span style="font-family: Arial; font-size: 10pt;">      These " leavings" constitute parts of everyone's lives and there is usually an emotional void that develops. Many addictive behaviors are chronic attempts to fill the vacuum created by these losses, departures and separations. Most attempts at managing the overt behaviors are usually met with limited success and repetitive failures. Of course, it is important to manage and even eliminate many of these destructive behaviors, like alcoholism, excessive gambling, workaholism, drug dependency, overeating and other such activities. But such attempts at managing the symptoms may actually further disguise the real cause that drives these behaviors. Therefore, it is absolutely essential, in a therapeutic setting, to ask the question, "Why do you do this." Only by resurrecting the root causes, through an ASC, will the problem be solved.</span><o:p></o:p></div>
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<span style="font-family: Arial; font-size: 10pt;">      The emotional void resides in most people and goes undetected. While, this vacuum is hidden from consciousness, the person does not fully mourn and express the sorrow that drives symptomatic behavior. That is why most obesity control programs fail. Only a small proportion of alcoholics and drug addicts ever receive treatment and obsessive compulsive workaholics, shoppers, gamblers, nicotine addicts, etc. etc. ever become aware of the real deep rooted causes of their well defended, self-denial behaviors. The most underreported and devastating criminal activity of driving under the influence of alcohol will never be solved as long as society refuses to vigorously address the underlying sorrow filled void of these people. We, as a people, are driven to "get" instead of "lose." There is a belief that somehow getting an injection, smoking a weed, becoming overbloated, drunk or some other form a symbolic fulfillment will satisfy a need. That's the wrong strategy that never addresses the real problem. Temporary relief creates more long-term problems. It is a bad solution to an unrecognized sorrowful void and creates added difficulties. If you have a money problem, you can't solve it with money. If you have a drinking problem, it can't be solved with alcohol. If you have a nicotine problem, cigarettes won't solve it. If you are depressed, you need to get to the underlying cause of that depression. Treating the depression doesn't cure it. Fully blowing out and releasing the sorrow deep in the void will lift the depression, calm anxiety and may actually create peak experiences that lead to total bliss.</span><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10pt;">      The ASC (Altered State of Consciousness) created by cathartic free association will reveal the truth of one's existence. It will also bring into consciousness those feelings, memories and experiences that have been long held inside one's organism. Letting go and releasing buried sorrow, relieves the void and opens the prison of repression. Freedom from symptoms and problems creates a cosmological and transpersonal liberation that transcends the limits of the body and the ego. The inheritance is the universe and the boundless kingdom of heaven.</span></div>
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<i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;">Beginning Change</span></i><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"> </span></div>
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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">Acknowledge That You Are Hiding</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"> </span></div>
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<span style="font-size: 10pt;">      You cannot change what you do not acknowledge. ASC's reminds us that the universe holds us accountable for our actions. Every religious tradition has some sort of cosmic evaluation of our actions. The world itself has laws and rules that reminds each one of us that we are accountable for our behavior and our choices. But, if we do not acknowledge our own behaviors, then we cannot change them. For example, an alcoholic or drug addict will not be willing to change and eradicate self-abusive behavior. Rationalizations and justifications for self-destructive behavior are part of a protective defensive wall that a person can hide behind in order to avoid being hurt by the world. Such strategies are usually ineffective and self-destructive. Excessive overeating, reckless spending, compulsive gambling and many other forms of destructive behavior, are nothing but defenses behind which a person can hide. The long-term use of these destructive behaviors is damaging to the self and others, in so many different ways. Choices that are made to satisfy certain emotional needs, by self-defeating actions, always lead to some sort of death. A self-defeating person usually makes the wrong choices, when other choices would result in a better outcome. But, the self-destructive force in the universe can be more powerful than logic and reason. Only by activating some sort of ASC can one's self-destructive side be shaken loose from its hold. Powerful altered states have the capacity to overthrow the tight grip of the destructive force. A secret strength that the ASC has over destructive elements is the cumulative power of repetition. By continuously activating and practicing an effective ASC, one can overwhelm certain diseases, disorders and maladaptive strategies.</span></div>
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<span style="font-family: Arial; font-size: 10pt;">      An ASC that reveals the truth of how a person perpetuates and sustains self-destructive behavior provides the impetus for creative change. It forces the issue that we are all accountable to a higher power and to our better selves. Once a person acknowledges their self-defeating behavior, they can begin to take measures for creating new and more productive choices. Destructive behavior is irresponsible and acknowledging such bad choices constitutes a step towards remedial action. Most self-destructive behavior is a misguided attempt to make one feel better physically and emotionally. At the same time, what is hidden is the fact that the person is slowly and irrevocably destroying him/herself. The destroyer exists inside every person as an archetypal entity and can only be subdued by an active and aggressive effort. A cosmic war is acted out, out of awareness, in every human being. A person can choose to mobilize efforts, methods, props and tools in the noble cause of waging war against internal destructive forces. Such acknowledgment and commitment can lead to triumph and the ASC is the right tool, method and weapon for such a challenge.</span><span style="font-family: 'Trebuchet MS'; font-size: 10pt;"></span><span style="font-family: Arial; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10pt;">      If the person decides to go back into hiding behind a self-erected wall, then the destructive force will come back with a vengeance and a yo-yo syndrome gets established. When the individual decides to take on the challenge of change, he/she can recognize the futility and failure of destructive behaviors. In the long run, all destructive behaviors end up hurting the individual. If one looks for a creative principal, then they will recognize that elements of the destructive force just don't work and only cause damage. Creative ASC's produce productive life enhancing outcomes. These same ASC's also lend insight into the causes of all behaviors.</span><span style="font-family: Arial; font-size: 10pt;"><o:p></o:p></span></div>
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<b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;">You Are Accountable</span></b><span style="color: #333333; font-family: Arial; font-size: 13.5pt;"> </span></div>
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<span style="font-size: 10pt;">      In the cosmic fabric of all creation, every action has an effect, whether positive or negative. There is no getting away with anything. The biblical phrase, "You reap what you sew," proclaims that for every action there is an equal or greater reaction. On the spiritual level, everyone seems to be somewhat aware that all actions have to be answered for, sooner or later. If you incur a debt, payment is forthcoming in one way or another. "You'll have to pay for your actions at some point." Justice is a cosmic reality. In some traditions, it is treated as a spiritual force. Nobody gets away with anything, even though it seems as if they might. The universe functions in a precarious state of balance. If the scales get tipped in any particular direction, everything goes out of balance. Life on earth is dependent on just the right juxtaposition and positioning of all of the planets, in relationship to the sun. The sun, itself, maintains its particular function by being in the proper position and in the right balance to the rest of the Milky Way.</span></div>
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<span style="font-family: Arial; font-size: 10pt;">      Could it be that good deeds and faith help to maintain the precarious balance of nature? Perhaps, the planet Earth is a balancing world, existing between the high heavens and the underworld. You'll notice that there is no heaven without hell and the world precariously balances between the two. In bipolar disorder, rapid cycling between the highs and the lows is mediated and moderated by the middle, stable center. Every religious discipline has some sort of mythology and ritual that surrounds a given period of time dedicated to examining the cosmic books that evaluate and judge human behavior. Forgiveness and redemption, followed by salvation usually wipes the book of life clean of incurred debts and transgressions. This process reminds us to refrain from judging unless we subject ourselves to judgment. We are also reminded to refrain from vengeance, being that vengeance belongs to the Divine Power. These transpersonal truths remind us that not only are we accountable to ourselves and other human beings; but we are also accountable to a higher spiritual power. The universe is conscious and it observes and operates in human, everyday life. We are part of the universe and interact with it on many different levels. To think that we are separate from cosmic influence is to deny the reality of personal accountability. For every act a price is exacted. Referring to the sayings, "The wages of sin is death," and the secular phrase, "Crime doesn't pay," illuminates the idea that justice in balance is a universal energy force.</span><o:p></o:p></div>
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<span style="font-family: Arial; font-size: 10pt;">      If you live in a constant state of hate and anger, you will reap poison. For every loving act, love is returned many times over. Love builds on love, while anger and hate builds more poison. The more you try to hide from your hurt, the more you build on more hurt. Containing and repressing emotional and spiritual pain, keeps it going and eventually it reaps self-destruction. Expressing and releasing spiritual and emotional pain, rewards with relief, insight and transformation. Resentment is the breeding ground of hostility and more resentment. Getting swallowed up in being a victim brings more victimization. Insult engenders counterattack and more insults. Kindness produces peace and tranquility. Compassion engenders understanding and goodwill. Constant demands create diminished returns.</span><span style="font-family: Arial; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10pt;">      Blaming creates failure and ineffectiveness. It never produces positive results and encourages distrust and alienation. If you want someone to reject you, just keep blaming them and making them responsible for your life, your problems and your misery. Support and encourage someone and you improve their emotional and environmental performance. You get back what you give and it is the altered state of consciousness of a therapy session that produces the positive results.</span></div>
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TIPS SEHAT Transpersonal Psychotherapy

Transpersonal Psychotherapy by Paul J. Hannig, Ph.D. Transpersonal Psychotherapy is the aspect of the human psyche that goes beyond ...

Ask DR. PAUL: Relax and Calm Down

6:56 PM Asfiza 0

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“I am going out of my mind. I have two small children and my husband, behind my back, went out and bought a very expensive car. We are hardly making our monthly expenses and he goes out and does something like that. Is he stupid, or what? I am furious! I am on the verge of divorcing him. All he ever thinks about is his business. When he comes home, he spends all of this time on the computer, doing business. He hardly spends any time with me and the kids anymore. His business fluctuates and he spends a lot of time away from the family, trying to drum up business. What should I do? My dream marriage is going down the drain. Can you help me?”</div>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt;"><span style="font-family: 'Arial Black'; font-size: 10pt;">Relax and Calm Down</span><span style="font-family: 'Arial Black'; font-size: 10pt;">:</span><span style="font-family: Arial; font-size: 10pt;"> This is no time to get panicky. This is a time for you to get centered and resolved to take charge and get control of your life. You are out of control because of poor time management, communications and lack of knowledge for what makes up an ecstatic relationship. I take it that the two of you fell in love in the beginning of your relationship because you spend a lot of time together. When you move in as a married couple, it requires a huge adjustment from the carefree extensive time-sharing of your single days. The secret to a sizzling marriage is to continue doing those things that made you fall in love at the very beginning. So you will have to rearrange your time management, so that everyone gets their needs met.<o:p></o:p></span></li>
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<i><span style="font-family: Arial; font-size: 9pt;">Check Dr. Paul’s therapy techniques for centering, clarity and relaxation.</span></i><span style="font-family: Arial; font-size: 9pt;"><o:p></o:p></span></div>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt;"><span style="font-family: 'Arial Black'; font-size: 10pt;">Unilateral Decisions:</span><b><span style="font-family: Arial; font-size: 10pt;"> </span></b><span style="font-family: Arial; font-size: 10pt;">Unilateral decisions are okay when you are single. But, when you are married, they can become a disaster. Your husband made a unilateral decision to buy an expensive car without discussing it and negotiating with you. There can be no unpleasant surprises in an ecstatic relationship, unless those surprises meet the needs of both partners. You'll need to sit down with your husband and discuss the need to have mutually satisfying decisions that are fully discussed and enthusiastically agreed upon. If I understand you correctly, you need transportation to get around and do what busy mothers and wives do. It seems as if you don't know what he is thinking and he does not know what you are thinking. The right-hand does not know what the left-hand is doing; until it's too late! Effective partners let each other know what they are thinking so that there are no secrets or unilateral decisions that violate the needs of the other<i>.<o:p></o:p></i></span></li>
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<i><span style="font-family: Arial; font-size: 9pt;">If you haven’t received Dr. Paul’s manual, “Sizzling Relationships – Ecstatic Marriages”, now is the time. Go to </span></i><i><span style="font-family: Arial; font-size: 9pt;"><a href="http://www.nvo.com/psych_help/services/" style="color: purple;">http://www.nvo.com/psych_help/services/</a> to</span></i><i><span style="font-family: Arial; font-size: 9pt;"> order your copy now.<o:p></o:p></span></i></div>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt;"><span style="font-family: 'Arial Black'; font-size: 10pt;">Time is your Most Important Resource:</span><b><span style="font-family: Arial; font-size: 10pt;"> </span></b><span style="font-family: Arial; font-size: 10pt;">You will need to sit down with your husband and devise a plan for better time management. You are complaining that he does not give you enough time. He doesn't give you the time and attention that you need, because you let him get away with it. He does exactly what you taught him to do. If you want control of your life, you will need to take a strong stand for your need for time to be with him. Everybody gets the same amount of time every day. Successful people manage control of those events that are governed by time. You want time with him. So, sit down and negotiate an effective strategy to get your time needs met. Otherwise, you will continue to complain and feel deprived. If you don't do something now, your marriage will slip into the hopper. You gave each other enough time at the beginning of your relationship in order to fall in love. There are no real excuses or justifications for letting that part of your life slip away.<o:p></o:p></span></li>
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<span style="font-size: 9pt;">Time and money are on everyone’s mind. Let Dr. Paul show you how to use time and money profitably.<o:p></o:p></span></div>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt;"><span style="font-family: 'Arial Black'; font-size: 10pt;">Manage your Money</span><span style="font-family: 'Arial Black'; font-size: 10pt;">:</span><span style="font-family: Arial; font-size: 10pt;"> If you do not a have a plan for managing your money, you will slip below the line. Poor financial management creates problems and it isn't necessary. Your family is like a corporation, a small business. If you don't manage your finances, you'll go bankrupt. What is your husband's financial history? Did you know how he handled money before you married him? How did you manage your own finances before you tied the knot? You are in your present situation because of what both of you brought with you into the marriage. It's time to change, otherwise you will be digging the same hole over and over again. You need to take charge. If he can't run the finances, somebody has to get smart. How do you go about saving money and living below your expenses? Does he have a history of impulse buying? You'll need to discuss with him the necessity for removing what you do not want from the relationship. Destructive behavior and ineffective strategies will kill your marriage. Unilateral impulse spending must be taken out of your life. In its place, you should Institute a well-organized plan for communication, spending and saving. Ecstatic marriages plan for success. Poor planning leads to divorce.<o:p></o:p></span></li>
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<li class="MsoNormal" style="font-size: 12pt; margin: 0in 0in 0.0001pt;"><span style="font-family: 'Arial Black'; font-size: 10pt;">Working on Yourself</span><span style="font-family: 'Arial Black'; font-size: 10pt;">: </span><span style="font-family: Arial; font-size: 10pt;">Do you have a strategy, a time segment and an approach for working on yourself? If you do not work on yourself with this matter, you'll keep your husband in the dog house. Do you want him to be the "Bad" spouse and you the "victim?" By taking time to work on yourself, you clear out the toxic feelings that you have accumulated by "his" mistakes. Remember, he would not have messed up if you had known how to handle and control things. Look carefully and acknowledge your part in creating this situation. It's not all his "Fault." Anything that happens in a marriage is a "US/WE," problem and as such there is a "US/WE" solution.<o:p></o:p></span></li>
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Contact Dr. Paul now and let him tell you how to devise a superior strategy for calming your mind and body, eliminate distressing emotions, and build a relationship that really works. He will show you how to manage events, time, and money as well as how to work on yourself for maximum self-growth</div>
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TIPS SEHAT Ask DR. PAUL: Relax and Calm Down

Question: “I am going out of my mind. I have two small children and my husband, behind my back, went out and bought a very expensive c...

Vicious and virtuous cycles in ERP implementation: a case study of interrelations between critical success factors

6:54 PM Asfiza 0

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 Eindhoven University of Technology, Eindhoven, The Netherlands; 2
Minase BV, Tilburg, The Netherlands; and 3
A-De´com
Consulting, Werkendam, The Netherlands
ERP implementations are complex undertakings. Recent research has provided us with plausible critical
success factors (CSFs) for such implementations. This article describes how one list of CSFs (Somers &
Nelson, 2001) was used to analyse and explain project performance in one ERP implementation in the
aviation industry. In this particular case, poor project performance led to a serious project crisis but this
situation was turned around into a success. The list of CSFs employed was found to be helpful and appropriate
in explaining both the initial failure and the eventual success of the implementation. CSFs in this case
appeared to be highly correlated, ie changes in any one of them would influence most of the others as
well. The reversal in performance after the project crisis was caused by substantial changes in attitudes
with most of the stakeholders involved, such as top management, project management, project champion
and software vendor.
European Journal of Information Systems (2002) 11, 35–46. DOI: 10.1057/palgrave/ejis/3000418
Introduction
ERP (Enterprise Resource Planning) systems may well
count as ‘the most important development in the corporate
use of information technology in the 1990s’
(Davenport, 1998). ERP implementations are usually
large, complex projects, involving large groups of people
and other resources, working together under considerable
time pressure and facing many unforeseen developments.
Not surprisingly, many of these implementations
turn out to be less successful than originally intended
(Davenport, 1998; Avnet, 1999; Buckhout et al, 1999).
Over the past few years, a considerable amount of
research has been conducted into critical success factors,
or CSFs, for ERP implementations (eg Holland & Light,
1999; Sumner, 1999; Willcocks & Sykes, 2000) and IT
implementations in general (Reel, 1999; Marble, 2000).
Such factors typically include top management support,
sound planning, end user training, vendor relations, project
champions, interdepartmental collaboration and
communication and the like. Now we even have available
a ranked version of such a list, based upon a survey
among managers of organisations that have recently
gone through an ERP implementation process
(Somers & Nelson, 2001). However, at present it is not
yet clear how these CSFs interrelate. It seems unlikely
that they all work in isolation, without one CSF also
Correspondence: H Akkermans, Eindhoven University of Technology,
Technology Mangement, PO Box 513, 5600 MD Eindhoven, The
Netherlands
Email: H.A.Akkermans tm.tue.nl
affecting another and vice versa. At present, what we
have are ‘laundry lists’ (Richmond, 1993) of relevant
CSFs. However, for the time being, we have little theory
on how these CSFs affect each other.
This article describes an exploratory research study
where this particular ranked list of CSFs was used to
analyse a case study of an ERP implementation. This
implementation at first experienced severe difficulties
but turned around remarkably after a project crisis had
resulted in changes in several of the CSFs for this case.
This article shows how, at least in the case studied, these
CSFs affected each other in a reinforcing manner. It
argues that the same reinforcing ‘loops’ of causal
relationships that at first led to a vicious cycle, or downward
spiral, of ever-degrading performance after the
crisis led to a virtuous cycle, or upward spiral, of continuously
improving implementation success (cf Senge,
1990; Sterman, 2000).
Critical success factors for ERP
implementations
In a recent article by Toni Somers and Klara Nelson
(Somers & Nelson, 2001), a very useful and wellgrounded
ranked list of CSFs for ERP implementation
is presented. The 21 CSFs in this list were first compiled
from a meta-study of over 110 ERP implementation
cases described as well as of the general literature on IT
implementation, BPR (Business Process Reengineering)
and project management. This list was then rated by 52
senior managers. This group consisted mainly of CIOs
36 Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden
(Chief Information Officer), MIS (Management Information
Systems) managers, directors, vice-presidents
(VPs) or executive vice-presidents (EVPs). The companies
involved were US firms that had completed their
ERP implementation either last year or longer ago. Table
1 shows the resulting ranked list.
In the remainder of this article, we will focus on the
top 10 CSFs, which are italicised in Table 1. The choice
for precisely this number was somewhat arbitrary, but
worked out well in our analyses, as will become apparent
later on. Strongly influenced by the sound literature
study underlying Somers’ and Nelson’s ranked list, we
will briefly discuss each of these top CSFs. Together,
they form an interesting mix of more conventional,
‘hard’, implementation aspects, such as clear goals and
objectives and strong project management, and ‘softer’
aspects, such as team competence and interdepartmental
communication and collaboration. Most of them would
hold for IT implementation projects in general, but some
are more important for ERP projects in particular.
(1) Top management support. If top management is not
actively backing an all-pervasive project like an
ERP implementation, there is little hope for it. This
is especially so in the early stages of such a project
(Slevin & Pinto, 1986; Bingi et al, 1999). It is
probably true for most implementations of innovations
into organisations (Jarvenpaa & Ives,
1991). On the other hand, it would be unwise to
suggest that top management is omnipotent in this
Table 1 Mean rankings of CSFs by degree of importance in
ERP implementation
Critical success factora Mean
(1) Top mangement support 4.29
(2) Project team competence 4.20
(3) Interdepartmental co-operation 4.19
(4) Clear goals and objectives 4.15
(5) Project management 4.13
(6) Interdepartmental communication 4.09
(7) Management of expectations 4.06
(8) Project champion 4.03
(9) Vendor support 4.03
(10) Careful package selection 3.89
(11) Data analysis and conversion 3.83
(12) Dedicated resources 3.81
(13) Steering committee 3.97
(14) User training 3.97
(15) Education on new business processes 3.76
(16) BPR 3.68
(17) Minimal customisation 3.68
(18) Architecture choices 3.44
(19) Change management 3.43
(20) Vendor partnership 3.39
(21) Vendor’s tools 3.15
(22) Use of consultants 2.90
a
Italicised CSFs used in subsequent analysis.
kind of process. Middle management and other
staff are at least as important, but will play different
roles (Mumford, 1983; McKersie & Walton, 1991).
However, if top management permanently delegates
its responsibilities to technical experts, the
chances for project failure are high (Ewushi-Mensah
& Przanyski, 1991).
(2) Project team competence. This CSF is one of those
that was originally not very high on Somers and
Nelson’s (2001) list but that ended up remarkably
high when ranked by the executives that filled in
their survey. Indeed, it seems there has not been
that much research regarding the impact of project
team competence on IT implementation success.
Somers and Nelson do refer to some vendor-related
documentation (Bancroft et al, 1998) and APICS
literature (Kapp, 1998). However, one also has to
look into literature from other fields where the
importance of team competence has been well
recognised, such as Argyris and Scho¨n (1979),
McGrath (1984), Senge (1990) or Katzenbach and
Smith (1993).
(3) Interdepartmental co-operation. Another surprisingly
high-ranking factor is interdepartmental cooperation.
Then again, perhaps it is less surprising
that the executives ranked this factor so high than
that in Somers and Nelson’s original list, which
was based on their literature review and not on
assessments by managers, it appeared as low as No.
20. For surely, ERP systems are really about
closely integrating different business functions; this
is what sets them apart from many other IT efforts.
Therefore, close co-operation between these business
functions would seem to be a natural prerequisite
(Stefanou, 1999). Indeed, one recent study
found closer interdepartmental collaboration as one
of the main post-ERP implementation benefits
(McAfee, 1998).
(4) Clear goals and objectives. It has long been common
knowledge that the first phase of an IT project
should start with a conceptualisation of goals and
ways to accomplish these (Cleland & King, 1983;
Slevin & Pinto, 1987). Clear goals and objectives
seem to form a clear-cut CSF, but can actually be
rather problematic. This is because, at the outset of
an ERP project, it is often very difficult to determine
them in a clear-cut manner. Hence the call of
Austin and Nolan to manage ERP initiatives as new
business ventures, rather than as IT projects
(Austin & Nolan, 1998) and the suggestion of Austin
and McAfee to employ a path-based approach
to ERP implementation (Upton & McAfee, 1997).
On a more methodological level, this viewpoint is
in line with the concept of IS development as one
of evolutionary complexity (Lycett & Paul, 1999).
(5) Project management. The complexity of ERP
Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden 37
implementation is very high, given the vast combination
of hardware, software and organisational
issues involved (Ryan, 1999). One approach to
overcoming this kind of complexity is to stress the
need for ‘a great amount of methodical planning
and calculated management’ (Soliman & Youssef,
1998 p. 890). This approach is often taken in textbooks
on IT project management (eg Hoffer et al,
1998). However, as organisations and projects
evolve over time, so should project management
priorities. Some degree of improvisation
(Macredie & Sandom, 1999) may also need to be
part of the skill set of ERP project managers.
(6) Interdepartmental communication. The importance
of communication across different business functions
and departments is well known in the IT
implementation literature. According to one author
on IT project management, ‘communication is the
oil that keeps everything working properly’ in these
contexts (Schwalbe, 2000). Slevin and Pinto (1986)
reached similar conclusions for project management
in general. As noted above, this need for communication
across functional boundaries is all the
more important in an ERP context since the primary
objective of ERP systems is to integrate business
functions (Davenport 1998).
(7) Management of expectations. Successfully managing
user expectations has long been known to be
important for successful implementations of IT systems
in general (Ginzberg, 1981). Misalignment of
expectations is common, for instance through overselling
of the vendor or by underestimation of the
complexity of ERP implementation by the organisation.
Therefore, management of expectations
remains important through all stages of the
implementation life cycle (Hoffer et al, 1998).
(8) Project champion. ‘The success of technological
innovations has often been linked to the presence
of a champion, who performs the crucial functions
of transformational leadership, facilitation, and
marketing the project to the users’ (Beath, 1991;
quoted from Somers & Nelson, 2001). Usually, this
will be somebody at senior management level, so
that this person has the authority to make substantial
organisational changes happen (McKersie &
Walton, 1991). One obvious place to look for such
a champion role is with the CIO, or else the CEO
(even better) or VP in charge of IT (Willcocks &
Sykes, 2000).
(9) Vendor support. A project as all-pervasive as an
ERP implementation cannot be delegated to an outside
party. In fact, strong reliance on outside consultants
or vendor support was found to have a
negative correlation with project success for MRP
II implementations (Burns et al, 1991). On the
other hand, a company typically does not have all
the technical and transformational skills in-house
for managing such a major undertaking on its own.
Therefore, it is also not surprising that other
research has shown project success to be positively
associated with fit and compatibility with the IT
vendors employed (Thong et al, 1994; Janson &
Subramanian, 1996; Willcocks & Sykes, 2000).
(10) Careful package selection. ERP vendors may claim
that their systems are overlapping in functionality
but they are not, at least not in full. For instance,
some packages are more suited for larger firms,
some more for smaller ones. Some packages have
become a de facto industry, some have a stronger
presence in certain parts of the world. And then,
once the choice for the package is made there is
the decision to be made as to what versions or modules
of the package would best fit the organisation
(Piturro, 1999). In short, if the wrong choices are
made, and these choices have to be made very early
on, the company faces either a misfit between package
and business processes and strategy, or a need
for major modifications, which are time-consuming,
costly and risky (Janson & Subramanian,
1996).
Research methodology
A theory-building case study research design
In this research, our objective has been not just to test
the explanatory power of the existing CSF list of Somers
and Nelson (2001) in a specific case but also to extend
it into a richer framework, ie one that would describe
causal interrelations between the individual CSFs. For
this purpose, we have employed a case study research
design. The case study is a well-known research method
for exploratory, theory-building research (Eisenhardt,
1989; Yin, 1989). As a research method, case studies,
and certainly single-case ones, score low on generalisability
of findings. However, on the other hand, their
richness of data lends themselves well for the inductive
process of theory building. It is precisely this ‘intimate
connection with empirical reality that permits the development
of a testable, relevant, and valid theory’
(Eisenhardt, 1989 p 532).
Action research for research relevance
In this research, the authors themselves were actively
involved as consultants to the management of the company.
We fulfilled this role for 3 months in the fourth
quarter of 1997 and the first quarter of 1998. Afterwards,
we changed roles and became neutral observers to the
changes the company was undergoing for the next 2
years. As will subsequently become clear, a key turnaround
in the ERP effort was initiated during the relatively
short period that we were actively involved as consultants.
This makes the research reported here clearly
38 Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden
action research (Reason & Bradbury, 2000). The choice
for an action research design has several clear benefits
in studying a phenomenon such as the current one. First,
it provides the ability to observe up close an organisation
during a period of strong instability, while it is experiencing
its periods of most drastic change, when normally
often no outsiders would be allowed. As Arie Lewin
once put it: ‘If you want to understand something, try
to change it’ (Daft & Lewin, 1990). Secondly, it ensures
the direction of the research to be of guaranteed managerial
relevance, since company management is closely
involved in the research effort as it progresses (Gill,
1983). Thirdly, it indirectly generates the close relations
and common understanding that enable researchers to
revisit the company during subsequent periods of change
to observe and reflect with members of the organisation
on ultimate causes and consequences of the changes
observed (Miles & Huberman, 1984).
Measures to ensure rigor and reliability
Case study research in general, and action research in
particular, are arguably well suited to ensure relevant IS
research regarding organisational change processes
(Galliers & Land, 1987), but also pose considerable
problems in ensuring sufficient rigor and reliability. By
reliability is meant the degree in which statements are
based on a careful observation of reality, rather than on
accidental circumstances regarding measurement instruments
or the researchers’ own biases as people being
personally involved (Yin, 1989). We took several measures
to ensure adequate levels of reliability for this
research. In general, these all boil down to limiting personal
biases by employing as many independent perspectives
and sources of data as possible in an iterative process
of data collection, analysis, reflection and synthesis.
The goal of having different perspectives was
accomplished by (1) having independent interviewers for
post-project evaluation, (2) interviewing multiple members
of the organisation coming from different backgrounds,
(3) performing a so-called member check by
letting preliminary research results be assessed by these
respondents and peer review of these findings by
presenting them at two subsequent peer-reviewed international
academic conferences. The goal of multiple
sources of data as to enable triangulation was achieved
by collecting data at different points in time, again with
different stakeholders and comparing these with project
documents and personal research notes.
Theory-driven case selection
In order to learn more about CSFs in ERP implementation,
one would normally need at least two cases: one
where project success was low and one where success
was high. Then, most of the variables that are not of
primary interest, such as firm size, industry, time frame,
package type etc. would have to be kept identical as
much as possible. This is the concept of theory-driven
case sampling, as developed by Yin (1989) and Eisenhardt
(1989). However, in this particular instance, it was
possible to suffice with a case within a single company.
This is because we had ample data on a particular
implementation where project performance was at first
very low, almost leading to a complete failure of the
project, and then bounced back again to reach very satisfactory
results in the end. In this way, we had both high
and low implementation success and, at the same time,
identical values for many of the variables not of primary
interest, since both stages concerned the same firm.
Research questions
According to Eisenhardt (1989), ‘An initial definition of
the research question, in at least broad terms, is
important in building theory from case studies’
(Eisenhardt, 1989 p. 536). For our research, given the
state of the art of research on CSFs for ERP implementation,
this resulted in the following two ex ante
research questions:
Research question 1: Can the Somers and Nelson list
be helpful in arriving at a better understanding of root
causes of ERP implementation success and failure?
Research question 2: If so, in what way can the
Somers and Nelson CSFs be interrelated causally?
With these two questions in mind, we have analysed our
case material.
Case data collection
The case study in question concerns a medium-sized
manufacturing firm in the aviation industry where an
ERP system was implemented. Our original case data
were collected over a time period of 2 years, spanning
the entire period from the early start of the implementation
of the ERP system to its operational use. Figure
1 contains a time line for the project.
As can be distilled from Figure 1, we collected information
on project success and ascribed causes for it from
company representatives in three different instances. The
first time was immediately after our own involvement in
our capacity as business consultants, when the project
had just recently bounced back into good shape. The
second time, we sent independent interviewers armed
with a semi-structured questionnaire just after the ERP
system had gone live. Our analysis of the findings from
these interviews was published shortly afterwards
(Akkermans et al, 1998). Almost 1 year later, we went
back again to discuss our latest insights, based on a comparison
of this case with two other IT implementations
(Akkermans et al, 1999).
Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden 39
Figure 1 Timeline for key events in ERP implementation and case data collection.
Case data analysis
Irrespective of the considerable amount of bottom-up
data collection described above, our case data analysis
as it is presented here remains an inductive effort. It consists
of three stages.
Stage 1: Assessment of scores for the top 10-CSFs:
Firstly, we have taken the ‘top 10’ of the Somers and
Nelson list and have assessed their values before and
after the project crisis. Please note that we do not suggest
that these top 10 explain everything there is to elucidate
in this case. For instance, CSF No. 22, the relevance of
the use of outside consultants, is clearly one we would
be tempted to call relevant, since we acted as such. But,
our objective is not one of completeness but of parsimony:
if the top 10 factors can explain most of what
happened and can do so plausibly, why use more?
Stage 2: Causally interrelating CSFs:
We have then, in an inductive effort, used the mapping
technique of causal loop diagramming, or CLD (cf
Senge, 1990; Sterman, 2000), to interrelate these 10
CSFs causally. We have thought about what generated
what, and about feedback loops between the different
factors. Most importantly, we have tried to arrive at a
causal structure that could explain both the state of
events leading to the project crisis as well as the subsequent
reversal of fortune of this project.
Stage 3: Formulation of tentative research propositions:
Finally, we have, in reflection on these findings, formulated
five preliminary research propositions that come
out of this exploratory research as candidates for further
investigation in subsequent research. We have called
these propositions, since they are not yet in the stage of
hypotheses ready to be tested. Generalising from a single
case is always problematic. We certainly do not suggest
that this is possible from this particular case. However,
we do believe that these propositions can form the basis
for research leading to more generalisable findings.
The case study: an ERP implementation in
the aviation industry
Case setting
The aviation industry is characterised by a small number
of major global players and many small ones, which all
develop and manufacture aeroplanes and helicopters. A
major part of the design and production has been contracted
out to suppliers. The client’s company is one of
these European suppliers in the aviation industry,
developing, producing and delivering aero-structures
such as wings and tails for the civilian and military market.
At the client’s site, some 700 people are working.
The company is a subdivision of the aviation division
of a multinational engine building company. It was taken
over by this conglomerate some time beforehand, after
40 Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden
a bankruptcy of its original parent firm. This resulted in
major changes: new management, but also new markets
to be served. The company changed from being an
internal supplier of stable product lines to competing on
the external market with a large number of frequently
changing production programmes. This change
prompted the rise of several new business functions,
such as sales and additional parts of F&A. It also led to
a need for integration of different departmental activities
(sales, engineering, production), which also meant new
business processes.
At the start of the ERP project, the crisis atmosphere
of the early days after the bankruptcy still lingered on.
Then, only a small group of the original employees had
been allowed to return and they had experienced considerable
turbulence externally and internally. The direct
motivation for the ERP system investment was that, ITwise,
a new system was needed to support the new business
processes. Moreover, the IT ‘legacy systems’ that
were being used at the time were non-millennium compliant,
with a deadline as early as January 1999, due to
long lead times in the ordering of some strategic
supplies.
Project synopsis
The history of this case extends over more than 2. years,
starting in the second quarter of 1997 and ending in the
fourth quarter of 1999, as becomes apparent from Figure
1. In the first half of 1997, the company started with the
selection of the ERP package and an ERP implementation
partner. The ERP Package became BAAN, at that
time the de facto ERP leader in the aviation industry.
The choice of the implementation partner was less
straightforward. The first candidate wanted to start an
extensive BPR project prior to the ERP implementation.
This was considered unacceptable by company management.
Hence, a choice was made for an IT services firm
that indicated that they would focus on implementing
BAAN for the processes as they were in use at the time,
the ‘AS IS processes’ to use some BPR terminology.
Stage 1: Unsuccessful project initiation:
Unfortunately, the structure of these AS–IS processes
was not so clear, which was not so surprising considering
the drastic changes these processes had been
undergoing. Nevertheless, the external project manager
who had been hired to lead the initial ‘mapping’ or process
definition phase started by making all the right
moves according to conventional wisdom. He first
focused on the development of a detailed project handbook,
which would make clear to all involved what had
to be done by whom, when and how. Meanwhile, technical
BAAN training was planned for the core project
group. His fellow external consultant started working on
the overall business control model on the basis of standard
BAAN templates.
Project crisis:
Unfortunately, this approach led to a serious project
crisis by the end of stage 1. What had gone wrong was
not at all obvious. The external consultants complained
of a lack of collaboration with project team members.
These in turn complained of a lack of industry expertise
and leadership with the external consultants. The CEO,
one of whose former jobs had been overseeing the turnkey
installation of entire factories, complained of a lack
of professionalism to his counterpart at the IT firm. This
person in turn, the account manager with the implementation
partner, complained about a lack of understanding
of the nature of IT development with company management.
Anyway, the project came to a total standstill and
the external consultants were sent packing. Both parties
came very close to ending their collaboration. Because
of potential adverse repercussions that this might have
on both sides, the authors were asked by the account
manager to try one more time to develop productive
work arrangements with the project team and company
management. In turn, the CEO appointed from his management
team a senior internal project manager to the
ERP project, who also served as a project champion for
the project.
Stage 2: Successful process mapping and functionality
specification:
This second attempt at process definitions started off
with a short interview round by us, the authors, acting
as consultants, with senior and middle management to
find out what the most pressing issues were in going
forward. Next, we organised a series of workshops,
which were successful in achieving a different way of
working together. For instance, the first workshop started
with a huge ‘brown paper session’. The brown paper
referred to hung against the wall and contained a large
process map of all relevant process steps: from sales via
engineering to production, purchasing and distribution.
This map we had created beforehand in several informal
meetings with small groups of project team members
who were experts in specific business areas.
In the brown paper workshop, these team members
explained to their colleagues their part of the map and
discussed differences in interpretation and missing links.
Once consensus was achieved in this manner, the same
map formed the starting point for a next stage of process
mapping, now more formal and detailed, using a computerised
process mapping tool. It is important to note
that it was the project team members who performed
this mapping, after some initial training in the notation
method. We, the consultants, operated as facilitators and
took care of the computerised tool that identified inconsistencies
between sub-models. This resulted in the
detailing out of over 100 processes, all signed-off by
their respective process owners. It also resulted in an
Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden 41
active involvement of the project team members and
excellent cross-departmental communication.
Another essential element of this stage was the active
involvement of senior management, which until then had
hardly taken an active part in the ERP project. At the
outset of this stage, the following rule was agreed with
all parties concerned. If, in the project team workshops,
a business issue remained unresolved after 5–10 minutes
of discussion it would be flagged as a senior management
issue and would no longer be discussed by the
team. This was done because decisions on such debated
issues would probably not be taken by the project team
but by senior management. Senior management, ie the
CEO and his management team (MT) of functional managers,
agreed to participate in a workshop with us where
all these issues would be resolved. At the outset, the
CEO expected that this would be a brief exercise, but
as it turned out, 2 full half days of hard work and some
serious preparation in between were needed. As a side
result of this, senior management became much more
aware of the ERP project and the impact it would be
having on daily work in their departments.
Stage 3: System implementation:
The process definition stage lasted for 3 months. It
yielded the business processes that were used to
implement the actual ERP system. Here, the authors left
and specialists in the BAAN software took over. The
number of company people involved in the subsequent
system implementation stage was much greater, over 50
at some stage. Obviously, more lower-level employees
were involved. We now changed our role to observers.
One phenomenon that was immediately interesting to
observe in this stage was that the 15 members of the
original core project team now became the ambassadors
for the ERP effort with their fellow employees. In the
previous phase, the lower-level employees had not been
involved directly in the ERP process, but now they were
trained and asked to participate. Eventually, and to the
surprise of many, the by then very ambitious October
1998 deadline of the project was met fairly well, and so
was the agreed budget. This was no small feat after the
progress delays in stage 1 and the considerable time
investments required to conclude stage 2.
Stage 4: System operation:
Despite some glitches in the changeover from the ERP
project organisation to business as usual, operational use
of the ERP systems has been smooth. In fact, the company
has been through a number of similarly complex
improvement projects since. Production facilities that
were spread over different locations as well as the engineering
department were all brought together in one central
factory with a strongly simplified routeing and layout.
The structure of the manufacturing organisation was
changed considerably and a new group of managers was
Figure 2 The core reinforcing loop in the ERP integration effort:
mutually reinforcing interdepartmental communication and collaboration.
nominated, mainly from the internal ranks (several of
them from the core ERP project team). The staff qualifi-
cation method used by the HRM department was harmonised
and function descriptions were rewritten. And
finally, 1 year after the ERP system had gone live, a
company-wide process improvement project was started,
with cycle time reduction and quality improvements as
its main goals.
Case data analysis
In this section we describe how we have applied the top
10 items of Somers and Nelson’s (2001) ranked list of
CSFs for ERP implementation to the case described
above. Also, we present our causal theory of how these
CSFs interrelated for this particular ERP implementation.
Figure 2 illustrates what we feel is the core CSF
process; Figure 3 shows the root causes for the project
Figure 3 Root causes of the vicious cycle leading to the project crisis.
42 Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden
crisis that developed and Figure 4 contains a CLD of
the counter-measures that were taken to overcome this
crisis.
Assessments for the top-10 CSFs before and after the
project crisis
(1) Top management support. Initially, top management
support was low and only limited to IT management.
A mid-level technical specialist was
appointed as a liaison officer. Top management saw
the ERP implementation as something equivalent
to ‘building a factory’. However, later on, senior
management was actively involved, playing a crucial
role in the decision-making workshops.
(2) Project team competence. The project team consisted
mainly of delegated process owners.
Although the team members did have in-depth
knowledge of their business area, before the crisis
the external consultants were doing most of the
mapping work. After the crisis, the consultants
acted as facilitators and made extensive use of the
knowledge of the project team members.
(3) Interdepartmental co-operation. Initially, the functional
area of programme management was not
convinced of the importance and possibilities of the
project. Therefore, they played a minor role in the
project. Later on, they became more co-operative
Figure 4 Counter-measures to reverse the vicious cycle into a virtuous
one.
and actively involved because they now perceived
the added value of the project to their business area.
Something similar happened to the purchasing
function, where a more knowledgeable person was
delegated as project team member.
(4) Clear goals and objectives. Before the project
crisis, the focus of the project was on technical and
organisational issues: how to solve the year 2000
issue? After the project crisis, the current processes
were the basis for selecting the most appropriate
ERP modules to guarantee the best support for the
company targets.
(5) Project management. The project started with a
strong emphasis on writing an extensive and
detailed project handbook, so that every party
involved would know what to do, when and how.
After the crisis, a more flexible approach was
chosen. The overall project approach was designed
and approved by senior management. To get back
on track, weekly workshops with all project members
were organised. During these intensive workshops,
the focus was on the most pressing
(business) issues and on achieving a consistent
business process model, not so much on project
management per se. (Please note that the authors
see their impact as consultants best represented
under this heading of style of project management.)
(6) Interdepartmental communication. Initially, only
the core project group was involved. Consultants
were doing the bulk of the work. Due to the character
of the workshops after the crisis, in which a
consistent company process model was to be
developed, interdepartmental communication
became one of the most important activities. Open
communication and lack of political behaviour
characterised this period.
(7) Management of expectations. Initially, the expectations
of the project team and those of the external
consultants were clearly misaligned. In the second
phase of the project, managing expectations
became an integral part of our consulting approach,
both for contacts with senior management and during
project team workshops. This resulted in an
interconnected chain of workshops leading to a
consistent business model and a well-aligned project
team, which subsequently was able to conduct
the ERP implementation successfully.
(8) Project champion. The project started without a
project champion, with only technical specialists
involved. After the crisis, the management team
appointed a project champion from its midst who
also took care of the ‘marketing’ of the project to
the rest of the organisation.
(9) Vendor support. Initially, there was no vendor support.
Later on vendor expertise was made readily
available for use by team members. The process of
Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden 43
refining and signing-off process maps together with
BAAN specialists played an important part in this.
Through this, vendor support was instrumental in
a smooth transfer from modelling to implementation
phase.
(10) Careful package selection. The selection of the
ERP package itself was quickly made, because of
the reputation and accumulated client experience of
the BAAN company in the aviation industry. However,
this selection and the ensuing discussions
around what version and modules of the software
to use, were based upon on technical arguments.
After the crisis, the discussion evolved from a technical
one into a more business process fit-driven
one.
Interrelations between CSFs: the core reinforcing
loop
ERP systems are meant to integrate different business
functions and different organisational departments. We
feel it is therefore appropriate to say that communication
and collaboration across project team members from different
departments, CSFs 3 and 6 of the Somers and
Nelson (2001) list, are at the core of the ERP implementation
process. Not only do these two CSFs go hand in
hand, but they also seem to reinforce each other, which
is an observation not just derived from this particular
case, but also an empirical observation that holds for
teams in general, as small group research has taught us
(McGrath, 1984). That is, as the one goes up, eg the
quality of the collaboration increases, then the other will
increase as well as a result. People that work together
more often communicate more often. Vice versa, better
communication will lead to better collaboration. This is
what is called in system dynamics terms a ‘reinforcing
loop’ (Senge, 1990; Sterman, 2000). Left to its own
devices, this loop will either continue to increase, in an
upward spiral of ever-better performance, or become
caught in a never-ending downward spiral of ever-lower
performance. The former we call a virtuous cycle, the
latter a vicious one.
In this particular ERP implementation, the project
team was at first caught in a vicious cycle of poor interdepartmental
collaboration and communication. After
the project crisis, the organisation managed to reverse
this process and turn this reinforcing loop into a virtuous
cycle, in which it has remained up to the end of the project.
Root causes of the vicious cycle leading to the
project crisis
What caused this vicious cycle of poor collaboration and
communication? Again, the Somers and Nelson (2001)
list is very helpful and informative. Using it as a theoretical
framework, we find the following root causes,
which are also visualised in Figure 3. First of all, communication
within the project team focused on technical
issues. Indeed, there was more communication between
the project team and the external consultants than internally
in the pre-crisis period. These technically oriented
discussions were mainly about technical issues regarding
the ERP package. This is because, although the choice
for the BAAN software had been made earlier on, the
choice for the particular set of modules that would be
most appropriate for this particular company was still
pending at the time.
Why was so much time and attention dedicated to the
technical issue of package selection (CSF 10)? At least
partly because project management (CSF 5) had a technical
orientation as well. It shared this orientation with
top management (CSF 1), that stated at the start of the
crisis that implementing an ERP system was ‘just like
assembling a new factory’, ie a mechanistic challenge.
Because of the relative lack of open and non-technical
communication between the project team members,
expectations remained mixed and unmanaged (CSF 7).
Hence, project goals and objectives did not become clear
(CSF 4). This was intensified by the initially relatively
hands-off attitude of top management. At the outset, the
management team was not involved in the ERP discussions.
Later on, of course, this attitude changed considerably
(again, CSF 1).
Counter-measures to reverse the vicious cycle into a
virtuous one
During the project crisis the company, and top management
in particular, took several decisions that turned this
whole vicious cycle around into a clear success, into a
virtuous cycle. In theory, for this to happen, any of the
CSFs in one of the loops needs to be changed strongly
and long enough to make a sustainable change. In practice,
it took several strong measures at the same time,
which are indicated in Figure 4 by the dotted arrows.
First of all, top management appointed a senior manager
as project champion (CSF 8). He and the CEO
agreed to change the project management style into a
considerably more process and organisational change
oriented one. The purely technically oriented external
consultants were replaced by colleagues with such a consulting
style (ie the authors) and from that moment on,
project team communication was much more a point of
attention. ‘Brown paper’ workshops asked for active participation,
representatives from different departments
explained to each other about their respective business
processes, subgroups consisting of employees of diverse
backgrounds were set up.
Vendor support (CSF 9) was also more actively
sought and concentrated at the same time. Technical discussions
were now conducted only after the underlying
business processes had been made clear and agreed
upon, and often conducted in smaller group settings.
Top management was not excluded from this intensi-
44 Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden
fied communication, on the contrary. Two half-day
workshops were conducted with the full management
team of the company and this resulted in a much clearer
view on the organisational complexities involved and the
need for very clear goals and objectives for the project.
The project champion also played an important role in
this goal-setting process. Top management secured suf-
ficient amounts of project time for the team members. It
may be relevant to note that there was no need to make
major changes to the project team composition: project
team competence had been sufficient before the crisis
as well; there was then just no environment for it to
flourish in.
Discussion
In this section we reflect on our research findings. Since
our observations are limited to a single case, we have to
be very cautious in the presentation of our claims.
Hence, we will formulate the results from our reflections
in the form of propositions, to be tested, refuted, con-
firmed or refined by subsequent research. Our first two
propositions reflect back on our original two research
questions, propositions 3a to 3c contain additional
exploratory thoughts.
Proposition 1: The list of critical success factors as
compiled by Nelson and Somers (2001), and more
specifically the top 10 of that list, can adequately explain
both success and failure of specific ERP implementation
projects.
As the previous section has illustrated, the top 10 of the
list of CSFs from Table 1 suffices to explain broadly
what went wrong in the particular ERP implementation
investigated, and also why performance went up after
the project crisis. This is not to say that there is no
additional detail possible. Also, other factors from the
list of 22 may be required for other cases. But, we would
be surprised to see an implementation fail completely
where eight out of 10 of these CSFs had high values, or
an implementation be successful where only two CSFs
had high values and all the others ranked low. Of course,
other research designs such as surveys would be better
suited to establish if this list has any predictive, ex ante,
value for ERP implementation success. Our point here
is that it certainly has analytical, ex post, value for understanding
ERP implementation success and failure better.
Proposition 2: These critical success factors are causally
linked in such a way that they reinforce each other in
the same direction, hence leading to either vicious or
virtuous cycles of ERP implementation performance.
The correctness of the causal loop diagram built up in
Figures 2–4 cannot be ‘proven’, since it was an intuitive
effort. We, the authors, case investigators and, originally,
external consultants, have tried our best to reconstruct
why things evolved the way they did. The fact that a
systemic perspective is second nature to us has no doubt
influenced the structure of the diagram. It should therefore
be seen as exploratory theory building and as a
possible starting point for follow-up research. Nevertheless,
a more general idea underlying this specific diagram
is that all these CSFs are closely causally related and,
hence, that changes in any of them will ripple through
in all the others. This we feel is a more fundamental and
well-established notion, which lies at the core of most
systemic thinking (Checkland, 1981; Eden et al, 1983;
Rosenhead, 1989; Senge, 1990).
Proposition 3a: The core process on any successful
implementation consists of mutually reinforcing communication
and collaboration between project team
members from different departments and business functions.
Close and active involvement of the end users in the
development of any IT system is crucial to its success
(eg Mumford, 1983). This active involvement is best
organised by way of a project team that includes representatives
from all the different business functions
affected. Intensive communication and collaboration
between the representatives from the various user groups
is therefore essential for any IT implementation. On top
of this, in the case of ERP we are considering an
enterprise-wide information system that affects most if
not all business functions in their daily operations. This
makes communication and collaboration by definition
interdepartmental in nature. It is our observation that
these two activities are (a) mutually reinforcing and (b)
really lie at the core of any ERP success. A successful
ERP project with mediocre to low interdepartmental
communication and collaboration seems very unlikely to
us, and would be a ‘black swan’ indeed (Popper, 1959).
Proposition 3b: If this core process of communication
and collaboration is under-performing, it is highly likely
that presence and/or attitude of several of the key stakeholders
are also insufficient. These key stakeholders are
(a) top management, (b) project team, (c) project management,
(d) project champion, (e) package vendor.
The intent of proposition 3a is not to suggest that ERP
project teams function in isolation and that their performance
alone determines implementation success.
Indeed, we have seen in this case that virtually the same
project team with the same competence level collaborated
and communicated well after the crisis, although it
clearly under-performed beforehand. We ascribe this to
the fact that several, if not all, of the other key stakeholders
that appear as CSFs in the Nelson and Somers
list were lacking either in presence (in this case, the project
champion), in attitude (top management and project
management) or in both (the vendor). These stakeholders
indirectly or directly determine the contingencies within
Vicious and virtuous cycles in ERP impelementation H Akkermans and K van Helden 45
which the project team has to operate and hence control
its success.
The use of outside consultants by itself, factor 22 in
the Somers and Nelson list, is not a clear candidate for
reversing such an adverse state of affairs. In this particular
case, the authors feel that, as action researchers
and consultants, they have had a role in changing the
project management style after the crisis. The usefulness
of their role in this stage has been confirmed by the
evaluation interviews conducted by independent
researchers. However, in general, the positive role of
extensive use of outside consultants is doubtful at best.
As pointed out earlier, in the MRP II implementation
literature, the use of outside consultants has been found
to have a negative correlation with implementation success
in one study (Burns et al, 1991). The changes
required for successful ERP implementations are simply
too pervasive to delegate to a third party. This may also
explain the rock-bottom rank that this factor has received
in the Somers and Nelson list.
Proposition 3c: Reversing an under-performing ERP
implementation is possible by simultaneous and reinforcing
changes in presence or attitudes of these stakeholders.
Our case may be unusual because it consists of two episodes
that are so very different in their successfulness.
From it, we can learn that it is possible to reverse a
seemingly hopeless situation into a very successful one.
But for this to happen it is essential that the key stakeholders
mend their ways and start supporting the effort
much more actively and wisely. Each of the changes
described in itself may not have been enough to induce
such a reversal of fortune, but collectively they certainly
have been. This should be a hopeful message for other
ERP projects in dire straits.
Conclusions
ERP system implementations are complex undertakings
and many of them are unsuccessful. It is therefore
important to find out what the critical success factors, or
CSFs, are, that drive ERP project success. Recent
research has given us several good candidate lists of such
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Acknowledgements – This article has been several years in the making.
Over the course of its conception we have become indebted to many
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</div>

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